Lower launches Movoto Advantage for solo real estate agents

April 2, 2026 - 21:31

A new program designed specifically for solo real estate agents has officially launched. The service, a subscription-based model, connects independent professionals directly with ready-to-buy consumers in their local markets.

The initiative carefully vets and selects a single agent to represent each covered area. This chosen agent then receives exclusive access to live consumer inquiries and transfer requests routed through the platform. By focusing on one agent per market, the program aims to provide a substantial and undiluted stream of potential clients to individual practitioners, offering them a competitive edge typically reserved for agents at large brokerages.

Currently, the program has onboarded approximately 200 agents across the nation as it begins its initial rollout. This move is seen as a direct effort to support the growing segment of independent real estate professionals by providing them with valuable lead generation and market exclusivity. The subscription model promises to equip solo agents with the client connections needed to build their businesses without requiring them to join a traditional firm.