Ryan Serhant of Netflix's 'Owning Manhattan' is leaning hard into commercial real estate

March 10, 2026 - 23:11

Real estate mogul and television personality Ryan Serhant is making a decisive and ambitious push into the commercial sector. Known for his high-stakes residential deals on screens, Serhant now reports that commercial real estate already constitutes approximately 10% of his business portfolio—a share that is expanding at a rapid pace.

This strategic shift signifies a major diversification for Serhant's brand. He is actively building a dedicated team and leveraging his extensive network to capitalize on opportunities in offices, retail spaces, and industrial properties. The move comes at a dynamic time for the commercial market, which is undergoing significant transformation in the wake of changing work and shopping habits.

Serhant acknowledges the inherent differences between selling luxury apartments and navigating complex commercial leases and sales. However, he expresses strong confidence in the long-term value and potential he sees in this asset class. His foray into commercial real estate is framed not as a side venture, but as a core pillar for the future growth of his brokerage, aiming to establish a formidable presence beyond the world of ultra-luxury condominiums. This expansion highlights a calculated effort to build a more resilient and comprehensive real estate empire.