The Best Tools to Automate Your Real Estate Marketing

7 July 2025

Marketing can make or break your real estate business. But let’s be honest—you didn’t get into real estate to spend all day scheduling social media posts or chasing down email leads. You want to close deals, build relationships, and grow your business. That’s where automation comes in.

The right tools can take a huge chunk of repetitive tasks off your plate, helping you generate leads, nurture prospects, and maintain a strong online presence without spending every waking hour on marketing.

In this article, we’ll dive into the best tools to automate your real estate marketing so you can work smarter—not harder.

Why Automate Your Real Estate Marketing?

Before we get into the tools, let’s talk about why automation is a game-changer in real estate marketing.

1. Saves Time – You can’t manually send emails to every lead or post on social media multiple times a day. Automation handles that for you.
2. Consistency – Regular communication keeps your brand top of mind for potential buyers and sellers.
3. Better Lead Nurturing – Not all leads are ready to act immediately, but automated follow-ups ensure you never lose touch.
4. Increases Efficiency – Instead of juggling tasks, you focus on closing deals while your marketing runs on autopilot.
5. Improves Response Time – Quick responses mean more conversions. Automation ensures leads aren’t left waiting.

Now, let’s look at the best real estate marketing tools that can work behind the scenes for you.

1. CRM (Customer Relationship Management) Software

Best Tool: HubSpot CRM

A good CRM is the backbone of real estate marketing. It helps you track leads, automate follow-ups, and stay organized. HubSpot CRM is a great option because:

✅ It automates email follow-ups based on lead behavior.
✅ Provides detailed insights on where your leads come from.
✅ Has a free version with powerful features.

Other great CRM options: Salesforce, Zoho CRM, LionDesk

2. Email Marketing Automation

Best Tool: Mailchimp

Staying in touch with leads is crucial, and email marketing is one of the best ways to do it. Mailchimp helps automate email sequences so your leads don’t go cold.

✅ Create automated drip campaigns to nurture prospects.
✅ Personalized emails to boost engagement.
✅ Intuitive drag-and-drop email builder.

Other great email tools: Constant Contact, ActiveCampaign, Sendinblue

3. Social Media Scheduling

Best Tool: Hootsuite

Social media plays a huge role in branding and lead generation. But posting manually every day? That’s exhausting. Hootsuite lets you schedule posts in advance across multiple platforms.

✅ Plan and schedule Facebook, Instagram, LinkedIn, and Twitter posts in one place.
✅ Automatically posts at the best times for engagement.
✅ Monitors social media conversations and responds quickly.

Other great social media tools: Buffer, Sprout Social, Later

4. Lead Capture and Management

Best Tool: Zillow Premier Agent

Leads are the lifeblood of real estate. If you’re not capturing and managing them properly, you’re leaving money on the table. Zillow Premier Agent helps automate that process.

✅ Connects you with motivated buyers and sellers.
✅ Automates follow-ups via phone, text, or email.
✅ Provides valuable lead insights.

Other great lead capture tools: BoldLeads, Real Geeks, CINC

5. Chatbots for Instant Engagement

Best Tool: Drift

Leads expect quick responses, and chatbots can provide instant engagement 24/7. Drift is an AI-powered chatbot that captures leads right from your website.

✅ Automatically answers common questions.
✅ Captures visitor info and sends it to your CRM.
✅ Qualifies leads based on their questions.

Other great chatbot tools: ManyChat, MobileMonkey, Chatfuel

6. Automated Listing Marketing

Best Tool: Listings To Leads

Promoting your listings manually is time-consuming. Listings To Leads automates Facebook ads, Google ads, landing pages, and even email campaigns for new listings.

✅ Automatically generates marketing materials for each listing.
✅ Creates targeted ads for platforms like Facebook and Google.
✅ Helps convert visitors into leads.

Other great listing marketing tools: Zurple, Boost by Homesnap, Spacio

7. Automated Video Marketing

Best Tool: Animoto

Video marketing is one of the most engaging ways to showcase properties and build your brand, but creating videos from scratch takes effort. Animoto automates video creation so you can quickly generate high-quality listing videos.

✅ Provides real estate video templates.
✅ Drag-and-drop interface—no experience needed.
✅ Easily share videos across social media.

Other great video marketing tools: BombBomb, Promo, Canva (for basic edits)

8. AI-Powered Content Creation

Best Tool: Jasper AI

Struggling to come up with engaging real estate blog posts, social media captions, or listing descriptions? Jasper AI generates high-quality content based on your inputs.

✅ Writes compelling real estate listings, blogs, and ads.
✅ Helps with SEO-optimized blog content.
✅ Saves time on writing while maintaining quality.

Other great AI writing tools: ChatGPT, Writesonic, Copy.ai

9. Automated Review Management

Best Tool: Podium

Positive reviews build credibility, but getting clients to leave them isn’t always easy. Podium automates the process by sending review requests via text or email.

✅ Automatically requests reviews after closing a deal.
✅ Helps manage and respond to reviews in one place.
✅ Improves local SEO rankings.

Other great review management tools: Birdeye, Trustpilot, Grade.us

10. Predictive Analytics for Smart Lead Targeting

Best Tool: SmartZip

What if you could predict which homeowners are most likely to sell? That’s exactly what SmartZip does. It uses AI to analyze data and identify high-probability sellers.

✅ Helps prioritize leads who are most likely to list soon.
✅ Provides data-driven insights for targeted outreach.
✅ Saves time by focusing on the hottest prospects.

Other great predictive analytics tools: Revaluate, Offrs, Likely.ai

Final Thoughts

The real estate industry is fast-paced, and marketing can quickly become overwhelming if you try to do everything manually. By automating key marketing tasks, you free up time to focus on what truly matters—building relationships and closing deals.

Whether it’s managing leads, scheduling social media posts, automating email campaigns, or leveraging AI for smarter insights—the tools listed above can give you a serious edge in today’s competitive market.

So, which of these tools will you start using today? Whatever you choose, automation is the future of real estate marketing, and now is the perfect time to embrace it.